Green packaging of the hottest health beer

  • Detail

Green packaging of health beer

green packaging is also called environment-friendly packaging, which generally means that the packaging design can not only ensure the performance of goods, but also meet the requirements of environmental protection and resource regeneration. Green packaging conforms to the strategy of sustainable development, so it is gradually becoming the mainstream direction of packaging design

as a new type of functional beverage, health beer has a variety of nourishing, dietotherapy or adjuvant therapeutic effects, so it is increasingly favored by consumers. The implementation of green packaging for health beer is conducive to the maintenance and play of the health function of health beer, and the economic and social benefits are very prominent

1 the significance of green packaging of health beer

China is the largest beer production and consumption country in the world, and the research and development (R & D), production and consumption of health beer are developing rapidly. The introduction of green packaging into the packaging design of health beer has many unique advantages

1.1 in line with the trend of sustainable development

the shortage of resources and energy, the destruction of ecological environment and the increase of population all urgently require human beings to implement the strategy of sustainable development. As a part of social production, the packaging industry must also take the road of sustainable development, that is, to implement green packaging

1.2 it is conducive to maintain the health function of health beer

health beer is different from ordinary beer. It often contains nutritional factors or medicinal ingredients such as vitamins, enzymes, polysaccharides, peptides, minerals, secondary metabolites, etc. these health ingredients may have special requirements for packaging design, and appropriate green packaging can protect the health ingredients of health beer, and will not produce side effects harmful to human body or ecological environment

1.3 it is conducive to improving the economic benefits of health beer

with the development and progress of the times, people's awareness of nutrition and health care is continuously enhanced, and consumers' recognition and preference for health food and green packaging are also increasingly strengthened. For example, as early as the 1996 Paris International Food Expo, the "green food" and "green packaging" booths have been favored by manufacturers and consumers all over the world once they were launched. It is inferred that the green packaged health beer will also be widely concerned and recognized by consumers, so that the economic benefits of health beer will be greatly improved

1.4 it helps to promote the development of health beer industry with Chinese characteristics

Chinese herbal medicine is a wonderful flower in the forest of medicine in the world, and its magical curative effect has been recognized and respected by more and more countries and regions in the world. The health beer developed by using the effective ingredients of Chinese herbal medicine makes full use of China's natural resource advantages and has great potential and competitiveness in the international market. If the concept of green packaging is integrated into the packaging of Chinese herbal health beer, it will undoubtedly improve the value of Chinese herbal health beer, so as to establish the dominant position of China's health beer industry in the international market

1.5 health beer provides an important development space for green packaging

the expensive cost greatly limits the promotion and application of pen (polyethylene naphthalate) green materials in beer packaging. Putting pen bottles into the high-end beer packaging market is an important way to solve this problem. High value-added health beer just provides a more suitable place for pen to use

2 current situation of health beer packaging

at present, the packaging design of health beer is similar to that of ordinary beer, which is mainly packaged in glass bottles or metal cans (mainly aluminum cans). However, traditional glass bottles and aluminum cans (including aluminum alloy cans) have many shortcomings

2.1 disadvantages of glass bottle

glass beer bottle has the advantages of good gas barrier (permeability), but its disadvantages are also very prominent

1) the glass bottle has poor impact resistance, which is very easy to break, and even explode to hurt people

2) the glass bottle has high density, which is inconvenient to carry and high transportation cost

3) glass bottle fragments are difficult to clean up, and some countries have banned the circulation of glass bottle beer in public places such as beaches, stadiums and resorts

2.2 disadvantages of aluminum hearing

aluminum hearing overcomes the shortcomings of glass bottles that are easy to explode and hurt people, but the cost is high, and the aluminum element in it may pose potential harm to human body. Modern medical research has found that excessive intake of aluminum may lead to brain or bone lesions. Researchers from OSI Jek University in Croatia found that the aluminum content in aluminum tinned beer was significantly higher than that in glass bottles; Moreover, with the extension of storage period, the concentration of aluminum in aluminum tinned beer gradually increased. Although some packers have coated a protective paint film on the inner wall of aluminum cans to prevent aluminum from dissolving into beer, these films are often damaged, and it is difficult to completely eliminate the dissolution of aluminum

in order to overcome the limitations of traditional beer packaging, people have made many improvements from the selection of packaging materials, packaging technology to the recycling of packaging products, and made a lot of progress. However, these works are still in the initial stage of R & D and application. For health beer, green packaging has not yet been achieved

3 development strategy of green packaging for health beer

implementing green packaging for health beer has a good development prospect. In the future, we should pay attention to the following aspects

3.1 packaging materials should not only meet the requirements of green packaging, but also adapt to the characteristics of beer products

food green packaging materials can be roughly divided into four categories: degradable materials (such as polyketone materials), edible materials (such as soybean protein packaging film with excellent materials), recyclable materials, and paper materials. In the green packaging of beer, recyclable materials are mainly used at present. Although paper materials have been used in the packaging of sake and wine in Japan, they can not be used in beer packaging due to reasons such as gas barrier not up to standard. Compared with other alcohol or liquid drinks, beer is a "delicate" drink. It has low alcohol content, rich nutrition and rich in CO, so it is afraid of cold, heat, light, oxygen, air leakage and shock. Because of the beer "Delicate makes the research and development and innovation of new beer packaging materials and containers slow. It was not until the end of the last century that recyclable plastic materials such as pet and pen emerged in the green packaging of beer.

the emerging PET bottles have many advantages: 1) the density is only 1/18-1/8 of that of glass bottles, so it is easy to carry and the transportation cost is low; 2) the impact resistance, compressive strength and crack resistance are high; 3) transparency and cleanliness Higher; 4) The CO, O, water and fragrance barrier properties of modified PET bottles are equal to or better than glass bottles. Therefore, once PET beer bottles are launched, they have attracted the attention of all countries. However, pure PET bottles also have some shortcomings (such as high oxygen permeability). In view of this, people began to improve PET bottles, such as barrier coating PET bottles, processing multi-layer composite PET bottles with barrier layers, etc. These measures have achieved good improvement results. In 1998, the PET/amosorb3ooo/Pet three-layer bottle (amosorb3000 is an oxygen absorbing copolymer) developed by American amcorpet company began to be used for canning Budweiser beer

pen replaces the benzene ring of pet with naphthalene ring, so it has better mechanical properties and chemical resistance. In particular, it is commendable that the CO and O barrier of pen is 4 ~ 5 times that of pet. Therefore, pen is considered to be the most suitable material for green packaging of beer so far. However, pen and modified PET still have some problems: 1) high cost; 2) Some properties need to be improved. For example, the problem of residual fragrance or peculiar smell of modified PET has not been solved. These need to be further studied and improved in the future work

3.2 the packaging design must consider the characteristics of health beer

health beer has a wide variety of varieties and contains a variety of health ingredients. In the green packaging of health beer, we should consider not only the characteristics of beer, but also the characteristics of various health ingredients. It is not only required that the packaging materials cannot react with the health ingredients, but also that the packaging design is conducive to the preservation of the health ingredients. For example, tea polyphenols, the active ingredient in tea beer, are easy to polymerize with O under pH 8 and light conditions, and can react with iron to form a green black complex. Therefore, in the process of tea and beer packaging, we must fully consider the o permeability of the packaging container and strictly avoid iron pollution. For another example, riboflavin is easy to photolysis, so the health beer with riboflavin as the health ingredient must pay attention to the design of avoiding light when packaging

3.3 in addition to selecting green packaging materials, we should also pay attention to green transportation, green design and withdrawal of iron making capacity of 5.67 million tons, steel-making capacity of 6.4 million tons, green management and green process

green packaging is essentially a production mode that can be developed sustainably in the life cycle of packaging products. In the process that health beer packaging can promote the two countries to become real "good neighbors, good friends and good partners", green should run through all links of packaging. For example, while selecting pet green materials, someone investigated the 4-sang sound of PET beer bottles when they were canned, and finally proved that PET beer bottles would not produce noise pollution

3.4 pay attention to visual communication design

pet and pen bottles have better appearance texture and decoration printing performance than glass bottles, which provides a superior visual communication design platform for green packaging of health beer. In the packaging design of health beer, we should fully consider the texture, color, texture, texture, Te, t~ quality and other characteristics of green packaging materials, combine artistic thinking with scientific and technological thinking, combine the times with national characteristics, and combine stylization with personalization, and finally create a unique packaging design. Designers can develop visual communication works that conform to the consumption psychology of relevant people according to the visual perception of various health beer applicable people. For example, for low alcohol beer, which is mainly consumed by young people (especially women), the packaging design with lively shape, bright color, brightness and high purity will more easily stimulate their consumption desire

it is worth pointing out that for the health beer with strong national characteristics (such as balsam pear beer) whose test standards are standardized, drawing nutrition from China's long-standing national culture will help to create visual communication works with Chinese characteristics. For example, designers can absorb the essence of plastic arts from ceramics, bronze mirrors, tripods, shadow puppets and other artifacts, appreciate the style of fonts from cultural heritage such as French calligraphy, cliff stone carvings, bronze inscriptions, seals and so on, and understand the mystery of color from handicrafts such as Chinese painting, embroidery, cloisonne, murals and so on, and then temper and sublimate them, and finally create a health beer packaging design with strong cultural heritage

4 Conclusion

the development of modern civilization has made people pay more attention to nutrition and health care, ecological balance and environmental protection. This creates a potential development space for the green packaging of health beer. Health beer is in the ascendant. The development of green packaging of health beer is not only conducive to seizing the first opportunity in the green packaging market of health beer, but also of great strategic significance to the development of the whole beer industry and packaging industry in China. At present, in the research and development of health beer, we must step up the research and development of green packaging supporting design, so that the green packaging of health beer in our country can step up to a new level

reprinted from: Packaging Engineering

Copyright © 2011 JIN SHI